CX Outsourcing: Managing the Unmanaged Areas of Your Business 

Long-Tail Customer Management With a Trusted Partner

Providing an exceptional and consistent customer experience is a daunting task that even the most successful IT businesses struggle with. In this interview, Antonio Masis, Vice President of Global Customer Management Services and General Manager of the Costa Rica location for Shyft Global Services, speaks with CX Today about:  

• Common customer experience challenges businesses face  
• Why a cultural fit is just as important as affordability
• How outsourced service providers could be the key to retaining your customers and revenue