Living in an ever-evolving industry, it should come as no surprise that channel partners need to frequently revisit and transform their businesses to accommodate innovation.
Today’s insightful channel partner sees the products and services that OEMs provide as opportunities to differentiate themselves against the competition.
The more services an OEM can help their channel partners innovate, the more allegiance they will earn from these partners in the long run.
If you’re a technology OEM looking to derive maximum benefit from your channel partners, you’re likely familiar with the challenges these partners face. This eBook outlines those challenges as well as ways you can help your channel partners combat them.